Industry Insights

All Posts
Videos
Articles

4 Steps to Transforming Your Marketing Strategy

Strategy is an age-old concept that many organizations are still trying to master. How do you build a good one? How do you execute it? How do you know everyone in the organization is on board and knows what to do? And ultimately, how do you know...

Embracing the Start-Up Mindset in Pharma

"We are introducing a truly innovative technology with the potential to disrupt the way customers and stakeholders in our market view their problems and solve them. But we are facing big challenges. 

Why Invest in Innovation Training?

Some maintain doubts that the ROI from these types of learning and development programs is hard to measure. What’s more, the belief remains that people tend to be creatures of habit, and revert to their old ways of doing things after a certain...

International Affairs Forum interview with Philippe Latapie on Blue Ocean Strategy

IA Forum: How does the Blue Ocean Strategy methodology foster innovation?

Is Blue Ocean Strategy Still Relevant Today

The world has seen a lot of changes in the past decade, since the first Blue Ocean Strategy (BOS) book was launched in 2005. Three fundamental changes affecting business are making BOS even more relevant today.

Blue Ocean Strategy: An Enduring Success. - StratX

Since 2005, the ideas captured in Blue Ocean Strategy have inspired people all over the world. The book itself has become a global bestseller, selling a record 3.5 million copies in 45 languages. Business schools have embraced the approach and...

Uber the disruptor: a Blue Ocean Strategy story part II.

I am well aware that Uber and other similar services such as Lyft or Sidecar often court controversy and there are a number of ongoing disputes across many of the cities in which they operate, including here in Paris where taxi drivers have...

Uber changed my life: a Blue Ocean Strategy story part I.

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...

4 Steps to Transforming Your Marketing Strategy

Strategy is an age-old concept that many organizations are still trying to master. How do you build a good one? How do you execute it? How do you know everyone in the organization is on board and knows what to do? And ultimately, how do you know...

Embracing the Start-Up Mindset in Pharma

"We are introducing a truly innovative technology with the potential to disrupt the way customers and stakeholders in our market view their problems and solve them. But we are facing big challenges. 

Why Invest in Innovation Training?

Some maintain doubts that the ROI from these types of learning and development programs is hard to measure. What’s more, the belief remains that people tend to be creatures of habit, and revert to their old ways of doing things after a certain...

International Affairs Forum interview with Philippe Latapie on Blue Ocean Strategy

IA Forum: How does the Blue Ocean Strategy methodology foster innovation?

Is Blue Ocean Strategy Still Relevant Today

The world has seen a lot of changes in the past decade, since the first Blue Ocean Strategy (BOS) book was launched in 2005. Three fundamental changes affecting business are making BOS even more relevant today.

Blue Ocean Strategy: An Enduring Success. - StratX

Since 2005, the ideas captured in Blue Ocean Strategy have inspired people all over the world. The book itself has become a global bestseller, selling a record 3.5 million copies in 45 languages. Business schools have embraced the approach and...

Uber the disruptor: a Blue Ocean Strategy story part II.

I am well aware that Uber and other similar services such as Lyft or Sidecar often court controversy and there are a number of ongoing disputes across many of the cities in which they operate, including here in Paris where taxi drivers have...

Uber changed my life: a Blue Ocean Strategy story part I.

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...