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The challenges of leadership in the digital era

Companies are keenly aware of the imperative of the digital age: either go digital, or go home. Disruptive technologies such as blockchain, Artificial Intelligence (AI), the Internet of Things, virtual reality—the list is long—are shaking up the...

Leading in the digital age

The digital evolution that has shaped the last few decades will be rapidly overtaken by other revolutions, such as Artificial Intelligence and Blockchain, amongst others. We will be moving from a production-led economy to a creation-led one, in...

Are You a Digital Whizz? Part 2

Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.

From search engine optimization to creating engaging digital journeys,...

Are You a Digital Whizz? Part 1

Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...

The Agile Customer-Driven Organization

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...

The challenges of leadership in the digital era

Companies are keenly aware of the imperative of the digital age: either go digital, or go home. Disruptive technologies such as blockchain, Artificial Intelligence (AI), the Internet of Things, virtual reality—the list is long—are shaking up the...

Leading in the digital age

The digital evolution that has shaped the last few decades will be rapidly overtaken by other revolutions, such as Artificial Intelligence and Blockchain, amongst others. We will be moving from a production-led economy to a creation-led one, in...

Are You a Digital Whizz? Part 2

Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.

From search engine optimization to creating engaging digital journeys,...

Are You a Digital Whizz? Part 1

Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...

The Agile Customer-Driven Organization

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...