Industry Insights

All Posts
Videos
Articles

Your Most Important Stakeholder: Creating Stakeholder Value in Pharmaceuticals

Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.

And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...

How to Avoid “Strategic Emergencies” in the Pharmaceutical Industry

We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...

FMCG Trends to Watch Out For in 2019

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

Are You a Digital Whizz? Part 2

Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.

From search engine optimization to creating engaging digital journeys,...

Are You a Digital Whizz? Part 1

Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...

The Agile Customer-Driven Organization

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...

3 Secrets to Achieving Business Acumen

What do effective leaders at high-performing companies, such as Amazon, Samsung and Apple have in common? Customers rave about their offerings, competitors endlessly try to emulate them, and their profits are sky-high. To be sure, these leaders...

Your Most Important Stakeholder: Creating Stakeholder Value in Pharmaceuticals

Ask any stakeholder in your universe “From your point of view, who is my brand’s most important stakeholder?” The answer will always be “me”.

And that’s because all stakeholders are trying to satisfy their needs and desires with your product or...

How to Avoid “Strategic Emergencies” in the Pharmaceutical Industry

We often get calls from partners and customers in the pharmaceutical industry with requests that we classify as “strategic emergencies.” These calls typically come from teams that are struggling to achieve commercial excellence at some stage in...

FMCG Trends to Watch Out For in 2019

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

Are You a Digital Whizz? Part 2

Back by popular demand following our digital knowledge quiz part 1, we've put together a few short questions so you can see if you've got what it takes to be a digital whizz.

From search engine optimization to creating engaging digital journeys,...

Are You a Digital Whizz? Part 1

Uber and Airbnb have overturned industries with just a cellphone app. They may make digital transformation look easy, but it isn’t always the case. If you’re planning on making the digital shift, test your digital marketing knowledge with our fun...

The Agile Customer-Driven Organization

Not a single article, speech or statement nowadays fails to mention digitalization and agility.

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...

3 Secrets to Achieving Business Acumen

What do effective leaders at high-performing companies, such as Amazon, Samsung and Apple have in common? Customers rave about their offerings, competitors endlessly try to emulate them, and their profits are sky-high. To be sure, these leaders...