Industry Insights

Pfizer: Marketing Excellence

Posted by Sam Zalcman on Apr 2, 2014 6:00:00 AM

Objective

Inspire fresh ideas and strategies throughout the global marketing organization.

Solution

Created the Advanced Product Management Development (AMPD) series, designed and delivered by StratX on a worldwide basis. The AMPD enabled marketing managers to:

  • Develop marketing competencies by tightly focusing on key business challenges:
    • Brand management
    • Brand launch
    • Market development
    • Brand optimization
    • Forecasting
    • Marketing mix management
  • Understand the key factors for long-term results throughout a brand’s lifecycle
  • Share and apply best practices by combining Pfizer’s own marketing knowledge and case studies with team exercises and simulations

Results

  • APMD programs have been delivered to more than 2,000 Pfizer professionals around the world
  • APMD achieved consistently high levels of satisfaction among global marketing and sales professionals
  • Pfizer and StratX continue to work together to advance and improve the APMD series annually

Topics: Case Studies

More Insights

Podcast Series: Commercial Success in Pharma in 2020

What are the biggest commercial challenges in pharma and how...

Learn More

How to kill the phrase "because we've always done it this way"

You've probably heard this phrase before, most likely in a...

Learn More

Podcast Series: Digital Trends in Pharma in 2020

What are the top trends in digital impacting the pharma...

Learn More

Podcast Series: Leadership Trends in Pharma in 2020

What are the biggest emerging trends in leadership development...

Learn More

3 Key Factors to a Fool-Proof Pharmaceutical Product Launch

New pharmaceutical product launches, which had started to wane...

Learn More

Boosting Women in Leadership Webinar: Your Questions Answered

This week we held a webinar on how organizations can tackle...

Learn More

Leave a Comment