Industry Insights

Pfizer: Marketing Excellence

Posted by Sam Zalcman on Apr 2, 2014 6:00:00 AM

Objective

Inspire fresh ideas and strategies throughout the global marketing organization.

Solution

Created the Advanced Product Management Development (AMPD) series, designed and delivered by StratX on a worldwide basis. The AMPD enabled marketing managers to:

  • Develop marketing competencies by tightly focusing on key business challenges:
    • Brand management
    • Brand launch
    • Market development
    • Brand optimization
    • Forecasting
    • Marketing mix management
  • Understand the key factors for long-term results throughout a brand’s lifecycle
  • Share and apply best practices by combining Pfizer’s own marketing knowledge and case studies with team exercises and simulations

Results

  • APMD programs have been delivered to more than 2,000 Pfizer professionals around the world
  • APMD achieved consistently high levels of satisfaction among global marketing and sales professionals
  • Pfizer and StratX continue to work together to advance and improve the APMD series annually

Topics: Case Studies

More Insights

Winning the Customer of the Future

How do you think the relationship with customers will evolve...

Learn More

How to avoid the pitfalls of bad business simulation implementation

Simulations are a great way to learn, but they have to be used...

Learn More

Driving results with learning programs: 8 criteria for positive returns

Chief Learning Officers (CLOs) rarely have the appropriate...

Learn More

What Are Business Simulations?

Discover our 1-minute interactive guide to understanding...

Learn More

4 Steps to Transforming Your Marketing Strategy

Strategy is an age-old concept that many organizations are...

Learn More

6 Emerging Trends in Leadership Development in 2019 & Beyond

Introducing the six emerging trends in leadership development...

Learn More

Leave a Comment