Industry Insights

Dell: Strategic Thinking

Posted by Sebastien Lamiaux on Apr 2, 2014 6:00:00 AM

Client objective

Dell, a $53-billion company with consumer, public and large enterprise products and services, wanted to create and deliver a customized training program for marketers from across business units to improve strategic marketing planning skills, the application of customer insights to decision making and end-to-end campaign management and effectiveness.

Seminar themes include:

  • Marketing Strategy & Planning
  • Customer Understanding & Insights
  • Campaign Management

StratX solution

StratX designed a customized 3-day classroom program led by two StratX consultants including:

  • Concepts sessions and best practices
  • ‘Learn by doing’ MarkPro simulation team work
  • Application tools to real-world business challenges

Result

The unique StratX approach provided the following benefits:

  • Helped Dell marketers understand their roles in creating an effective marketing strategy across the organization
  • Utilization of decision-making and strategic tools to help guide creation of a effective strategies
  • Simple, repeatable, scalable template for strategy creation, communication and execution

Topics: Case Studies

More Insights

How to develop Millennial leaders

It is an unfortunate truth that many companies simply do not...

Learn More

New Trends in Leadership & Management to Employ in 2019

In the 2019 business climate, organizations are facing a more...

Learn More

2018 Recap: Recognizing & Celebrating Women in Leadership

In 2018, 75% of businesses have at least one woman in senior...

Learn More

Winning the Customer of the Future

How do you think the relationship with customers will evolve...

Learn More

How to avoid the pitfalls of bad business simulation implementation

Simulations are a great way to learn, but they have to be used...

Learn More

Driving results with learning programs: 8 criteria for positive returns

Chief Learning Officers (CLOs) rarely have the appropriate...

Learn More

Leave a Comment