Cegedim, a global technology and services company specializing in the healthcare field, were looking to raise their competencies to meet the dynamic requirements of their customers. They are focused on enabling their clients to operate more efficiently through faster time to market and time to peak sales.
Our approach reinforces competitive thinking and market understanding. Each business simulation reflects the impact that a sudden competitive move or a change in customer needs can have on a company. CentrX, designed specifically for the bio-pharmaceutical industry, follows an action-oriented approach, incorporating a new simulation that can be tailored to specific learning needs.
In the words of our client partner:
“As Cegedim is revamping its value proposition and selling model, we have the benefit of running our talent development initiative on StratX’s latest simulation, CentrX,” explained Pierre Morgon, Chief Marketing Officer, Cegedim. “This highly interactive and integrative solution stimulates group thinking and fosters teamwork across functional boundaries. It also helps crystallize Life Sciences industry concepts and decision processes in the minds of our staff. Thus, it exposes our global sales and marketing executives to the reality of what their clients are experiencing, hence fostering a sought-after transition from a seller’s to a buyer’s perspective.”