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Sam Zalcman

Sam Zalcman

Recent Posts

Sam Zalcman

Sam Zalcman

Recent Posts

30 Inspirational Quotes Every Business Person Needs To Read

Uber the disruptor: a Blue Ocean Strategy story part II.

I am well aware that Uber and other similar services such as Lyft or Sidecar often court controversy and there are a number of ongoing disputes across many of the cities in which they operate, including here in Paris where taxi drivers have...

Uber changed my life: a Blue Ocean Strategy story part I.

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...

EXCLUSIVE RH Article: StratX surfs the wave of business simulations

Even though StratX, the international training firm, has celebrated its 30th birthday in October, it remains an innovative player in the market. Over the years, the company has built their pedigree on the development of business simulations, a...

Infographic: the most expensive places to live in the world

An interesting map from MoveHub reveals living costs around the world. The data uses the Consumer Price Index (CPI) which takes into account the cost of groceries, transportation, restaurants and utilities, each containing a number of variables.

35 Ice Breakers to Make Networking Events a Little Less Awkward.

A few helpful pointers:

What is the key role of business simulations in management training?

Today, the notion of classical learning has been disrupted. Work patterns and structures are becoming increasingly complex and businesses must identify new opportunities to develop creative corporate training programs.

10 Inspirational Business Leaders from Global Companies.

Here at StratX we have picked 10 of the most inspirational business leaders from recent times...

Has digital changed the way academic research impacts real-world business strategy

The diffusion of academic research to the business world has traditionally been through teaching to students that join corporations or business service firms. Intermediaries such as consultants, training companies, advertising agencies, market...

How can local low-cost brands use digital to achieve global impact

Competing on price alone leads to product commoditization and does not allow the building of a brand. Successful branding is always based on what I call a “Power Offer”, composed of a strong core product and of additional value elements, the...

Will the age of digital communication destroy traditional brands?

It is obvious that many brands will be completely or partially destroyed by the progress of digital technologies, and one of the early victims was the prestigious Encyclopedia Britannica. But we should distinguish between pure-digital brands such...

Digital Customer Engagement: internal capabilities vs. external agencies?

Question 2.Digital Engagement: internal capabilities vs. external agencies?

The Digital Dilemma: how much information should companies disclose online?

Recently, in June 2014, Professor Larréché was invited to speak at the Beijing World Brand Summit to discuss the tremendous growth of Chinese brands in global markets, and in particular, how companies can harness the power of digital to enhance...

New StratX Website Launch

Check out our new homepage by clicking on our logo above or visiting www.stratx.com.

Pfizer: Marketing Excellence

Objective

Sam Zalcman

Sam Zalcman

Recent Posts

30 Inspirational Quotes Every Business Person Needs To Read

Uber the disruptor: a Blue Ocean Strategy story part II.

I am well aware that Uber and other similar services such as Lyft or Sidecar often court controversy and there are a number of ongoing disputes across many of the cities in which they operate, including here in Paris where taxi drivers have...

Uber changed my life: a Blue Ocean Strategy story part I.

I have always had great customer experiences with Uber and it has undoubtedly become my preferred taxi-replacement service. In fact, anyone I have met who has used the service seems to become an Uber-advocate, helping to extend their brand reach...

EXCLUSIVE RH Article: StratX surfs the wave of business simulations

Even though StratX, the international training firm, has celebrated its 30th birthday in October, it remains an innovative player in the market. Over the years, the company has built their pedigree on the development of business simulations, a...

Infographic: the most expensive places to live in the world

An interesting map from MoveHub reveals living costs around the world. The data uses the Consumer Price Index (CPI) which takes into account the cost of groceries, transportation, restaurants and utilities, each containing a number of variables.

35 Ice Breakers to Make Networking Events a Little Less Awkward.

A few helpful pointers:

What is the key role of business simulations in management training?

Today, the notion of classical learning has been disrupted. Work patterns and structures are becoming increasingly complex and businesses must identify new opportunities to develop creative corporate training programs.

10 Inspirational Business Leaders from Global Companies.

Here at StratX we have picked 10 of the most inspirational business leaders from recent times...

Has digital changed the way academic research impacts real-world business strategy

The diffusion of academic research to the business world has traditionally been through teaching to students that join corporations or business service firms. Intermediaries such as consultants, training companies, advertising agencies, market...

How can local low-cost brands use digital to achieve global impact

Competing on price alone leads to product commoditization and does not allow the building of a brand. Successful branding is always based on what I call a “Power Offer”, composed of a strong core product and of additional value elements, the...

Will the age of digital communication destroy traditional brands?

It is obvious that many brands will be completely or partially destroyed by the progress of digital technologies, and one of the early victims was the prestigious Encyclopedia Britannica. But we should distinguish between pure-digital brands such...

Digital Customer Engagement: internal capabilities vs. external agencies?

Question 2.Digital Engagement: internal capabilities vs. external agencies?

The Digital Dilemma: how much information should companies disclose online?

Recently, in June 2014, Professor Larréché was invited to speak at the Beijing World Brand Summit to discuss the tremendous growth of Chinese brands in global markets, and in particular, how companies can harness the power of digital to enhance...

New StratX Website Launch

Check out our new homepage by clicking on our logo above or visiting www.stratx.com.

Pfizer: Marketing Excellence

Objective