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Corwin Vandermark

Corwin Vandermark

Recent Posts

Corwin Vandermark

Corwin Vandermark

Recent Posts

The Death of the Hero Leader and the Future of Leadership Development Programs

In our recent white paper on leadership development trends, we touched on the need for leaders of the future need to be self-aware and seek to develop themselves while empowering their people to do the same. In this post, we expand on this point...

FMCG Trends to Watch Out For in 2019

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...

The future of biopharma: takeaways from eyeforpharma 2018

This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors...

Critical Success Factors for Getting Digital Marketing Right

Understandably, companies can feel confused about which tools to employ and how to best use them. While there is no one-size-fits-all approach to deploying digital marketing, we can identify several critical success factors consistently noted by...

Corwin Vandermark

Corwin Vandermark

Recent Posts

The Death of the Hero Leader and the Future of Leadership Development Programs

In our recent white paper on leadership development trends, we touched on the need for leaders of the future need to be self-aware and seek to develop themselves while empowering their people to do the same. In this post, we expand on this point...

FMCG Trends to Watch Out For in 2019

If you watch television, use the internet, or go to a supermarket, you’ve probably noticed certain trends that are impacting the production, marketing, and sales of fast-moving consumer goods, or FMCGs for short. Here are some of the big FMCG...

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...

The future of biopharma: takeaways from eyeforpharma 2018

This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors...

Critical Success Factors for Getting Digital Marketing Right

Understandably, companies can feel confused about which tools to employ and how to best use them. While there is no one-size-fits-all approach to deploying digital marketing, we can identify several critical success factors consistently noted by...