Industry Insights

Multi-Channel Marketing: 4 Digital Mistakes in Pharma

Multi-Channel marketing is rapidly evolving as customer preferences and available channels change every year, especially digital ones. Understandably, companies can feel confused about which tools to employ and how to best use them. A recent...

The future of biopharma: takeaways from eyeforpharma 2018

This week we attended the annual eyeforpharma conference in Barcelona. Billed as “the world's largest commercial pharma summit,” hundreds of industry leaders and experts came to share their views and experiences, along with many vendors...

3 Secrets to Achieving Business Acumen

What do effective leaders at high-performing companies, such as Amazon, Samsung and Apple have in common? Customers rave about their offerings, competitors endlessly try to emulate them, and their profits are sky-high. To be sure, these leaders...

Grow or Go

Re-thinking where to compete and how to win is key to success. And it should not only be up to senior leaders who decide where the company should go.

Indeed, making good choices about where and how to compete requires a shared and firm...

Change or Die

Gerstner went on to save IBM from stagnation and rocketed the company back into the forefront of the technology industry (he also coined the term e-business). He did so by implementing sweeping changes in the organization. The same mindset holds...