Senior Associate Consultant

Denise Menefee shares her wealth of knowledge and vast experiences to guide our clients towards breakthrough thinking and sustainable, profitable growth as they develop, launch, and grow their brands.

Denise  is also the founder of The Menefee Group, a boutique consultancy that specializes in Blue Ocean Strategy. Prior to that she influenced brand vision, strategy, marketing, and multi-million dollar budgets for powerhouse brands PepsiCo, Diageo, and Applebee’s.


English, Spanish (conversational)


Denise has expertise in several industry sectors, including consumer package goods, food service, wine & distiller spirits, telecommunications, pharmaceuticals, entertainment, recreation, and retailing.


Wharton Business School, University of Pennsylvania

Blue Ocean Strategy Initiative Center, London, England

USCI Blue Ocean Strategy Center, Kuala Lumpur

Career Highlight.

Denise has led long-range strategy and innovation for breadth of Fortune 500 companies. One of a few globally to have dual Blue Ocean Strategy Qualified Practitioner and Blue Ocean Strategy Simulation Practitioner credentials .


Blue Ocean Strategy, breakthrough thinking and sustainable, profitable growth.


Family, travel, boxing