Our programs prepare managers at multiple levels to achieve the customer and market focus that drives results - whether increasing market share, driving product growth, or outmanoeuvring a challenging competitor. With StratX as your ally in management development, you open up a world of capabilities, talent and technology ready to help you reach your unique goals.
30 years ago, our founder and INSEAD professor, Jean-Claude Larréché invented a strategic marketing business simulation called Markstrat. His theory was simple: if you give students a way to apply under real market conditions the theory they learned during their lessons, they will not only devote more energy but will also learn from their mistakes and successes alike.
Like our customers, we evolved with market needs and expanded our business simulation range. We also expanded to develop tailor made programs that help organizations address specific learning and development needs.
Today, we serve both corporate organizations and academic institutions and to date we've delivered exciting experiential learning experiences for one million leaders in 70 countries and more than 500 business schools.