Don WHYTE

Senior Associate Consultant

For 25 years Don has worked as a consultant, a business leader and a lecturer to improve the practical knowledge, skills and behaviors of managers, co-workers and MBA students.

Over this time he has developed considerable experience in defining and implementing programs that provide significant support for consumer-focused change.

Languages.

English, French

Industries.

Branded goods, Industrial, Services

Education.

Master of Business Administration (MBA)
Cranfield School of Management

Career Highlight.

An organization-wide program for a leading global branded goods company to support improved brand building, together with a step-change in ‘on the ground’ territory management by local sales forces

Focus.

Identifying the key themes to develop; testing and applying the right concepts, and involving the target audience in the most effective way to support identifiable change in attitude and behavior

Interests.

Life, sport, family